How Richard Liu Qiangdong Transformed JingDong From A Physical To An Online Store


Richard Liu Qiangdong has portrayed a lot of competence in the manner that he has led JD.Com to success in recent years. Since the company was established in 1998, Richard Liu Qiangdong has always been trying to ensure that he has provided the best services that would leave his customers smiling. One of the ways in which he has ensured this is by transforming the business from physical to virtual. This has provided that the company’s performance is not affected by any actions by the government that might restrict the movement of the customers into the premises of JD.Com.


This initiative was introduced in 2003 when there was a SARS outbreak. The Chinese Government ordered all the citizens to remain still in their areas of residences until the outbreak was declared over. As a result, many organizations in the city suffered losses and consequently had to shut down due to insolvency. However, instead of viewing that as a drawback, Richard saw an opportunity in the event. He transformed his organization from a physical store to start serving its customers online. This was the best decision that he has made for the company because today, JD.Com boasts to be one of the leading retail shops in China. Read This Article for more information.


A lot of for-profit organizations around the globe have been known for their unwillingness to participate in philanthropic activities to the extent that the governments have to intervene by imposing policies that persuade them to do so. However, has chosen to assist with some of the most vulnerable group of individuals in society. A deal has been agreed between the retail giant and World of Art Culture, a not for profit making organization that plays a vital role in helping children with Down syndrome and autism. This makes the e-commerce entity to be the first entity to focus on assisting individuals in experience extreme health conditions.


Philanthropy has been at the heart of Richard Liu Qiangdong, and hence he has instilled the same spirit to his firm. He has been participating in various events that are organized with the aim of raising funds to aid in the enhancement of the welfare of the underprivileged in the community.




Richard Liu Qiangdong: Changing the Face of E-Commerce in China


When looking at the success of, there is a lot to consider. One of the major things that people do not always understand when it comes to success is how far those CEOs had to fall before, they attained it. Richard Liu Qiangdong is very straightforward about the failures that he had in his life. When his interviewer, David Rubenstein, asked him about a previous restaurant venture he was extremely honest about how that process played out for him. As a student, he did not have the necessary resources to properly secure that restaurant into the then current marketplace. The restaurant ultimately suffered because Richard Liu was only able to give it about two good hours of his time a week. He was working very hard in business school to support his future goals as well. Go To This Page for more information.


Those future goals would not come to fruition until he found it Jingdong Mall in 1998. This was when he really started to shine as a leader. His training had taken root and the company was doing well. He had gotten in a lot of debt when his restaurant failed, but Jingdong Mall was an opportunity for him to really show what he could do. The true challenge came when SARS became a major issue in China in 2003.


Richard Liu Qiangdong wanted to keep his business afloat, but he also wanted to keep everyone safe. He had a true passion for his employees and his customers. Making money was not his only concern, he tells his interviewer that was one of the reasons why he decided to use an online format and switch over to e-commerce. became a huge success overnight. It is now one of the most valued businesses in China for e-commerce. Richard Liu explains that while there were a lot of businesses going up online at the time, his business offered a unique guarantee on the quality of their products. This is something that they continue to offer now even as they expand the categories for their customers. He also wants people to know that they are constantly updating their policies and item lists.


See also: To Feature Reusable Shipping Boxes For Certain Orders…


Users of will have a new option for certain small to medium sized delivery orders.

When checking out with Jingdong, they’ll be asked if they would like to utilize one of JD’s new green boxes (if their order qualifies.)

Choosing yes allows the consumer to receive their package in a box that they return to Jingdong so it can be used upwards of ten times! Jingdong Mall shoppers get a little more out of the deal. By utilizing the eco-friendly option (when it applies) they are given a series of points that they can use to purchase other items from the Jingdong assortment. Not only is a new green option in place for shipping but the end consumer is appropriately rewarded for utilizing it.

This isn’t the first bit of eco-friendly news that we’ve heard regarding Jingdong. The firm utilized Hydrogen powered delivery trucks in the district of Shanghai. The goal with these trucks was to have an effect on the “last mile” of the journey. In this initiative, the last mile that is a part of the delivery chain runs as eco-friendly or clean as possible. The green box initiative is a bigger initiative, however. It’s expected to save over $30 million in RMB if around ten percent of all clients choose this option when it fits. View Related Info Here.

This sort of initiative is an important one for shipping companies, in particular, to be concerned with. With internet mail order taking over the global retail economy, we need to be thinking of green initiatives that can be applied throughout the supply chain right now. Jingdong is doing this by offering these boxes to customers that log into and order something.

The service began in Beijing, Shanghai, Guangzhou and even the region of Shenzen. It is expected to expand to a grand total of around 20 cities by the time everything is said and done. They’ve been running a fleet of solar-powered vehicles within the Bejing region since this summer. Any way that you look at it, it’s refreshing to see a delivery company take action on multiple fronts to be as environmentally friendly as they can as they operate.


See also: