The multi-billion dollar global music and entertainment industry has been, traditionally, dominated by men. Women, however, are making serious strides. One explosive force in this arena is the famously “shy” Desiree (Dez) Perez. At 47 years of age, Dez is the Chief Operating Officer of Roc Nation and was named as one of the most powerful executives in the music industry by Billboard’s 2017 Women in Music list.
Desiree Perez has formulated her success through hard work over the last twenty years. She is known as a wizard in crunching the business numbers and unequaled in her negotiating skills. Dez and her partners at Roc Nation (Shawn “JAY-Z” Carter, 48, Founder of Roc Nation and Jay Brown, 44, Chief Executive Officer) were recognized recently as being number 54 on Billboard’s 2018 Power 100 List, which was published on-line by the Billboard Staff on January 25, 2018 (see: https://www.billboard.com/articles/business/8096031/no-54-shawn-jay-z-carter-jay-brown-desiree-perez-power-100 ). The methodology for choosing those on the list was managed by a committee of Billboard editors and reporters who took into account a variety of factors. These included nominations by peers, rankings on Billboard’s lists of Top Artists and Top Tours of 2017, TV and radio audiences reached and social media impressions, among others.
The Roc Nation team was recognized for being behind a stellar year for JAY-Z, who was nominated for eight Grammy nominations, the most of any artist. This included a nomination for album of the year for 4:44. This album extended JAY-Z’s record to now having had 14 number one albums on the Billboard 200.
There is no denying JAY-Z’s talent, but both he and Jay Brown would be the first to agree that his success and that of Roc Nation has been driven in large part by the “behind the scenes” business activities performed by Desiree Perez.