PILOT FLYING HIGH UNDER THE INFLUENCE OF CRAFTED BEER

 

Canadians love Canadian beer.Good thing; it’s found in plenty, coming from their own land, in different tastes and flavors…to quench their thirst.

The consumption of craft beer continues to record revenue increase, even as the general per capita beer consumption drops.

Continued innovation by Canadian brewers brings to the market dozens of high quality, thoroughly bred beers, featuring traditionally crafted beers and more inventive types as well. Perhaps the introduction of a secondary brew master program, by Niagara college, the first in the country, explains best the changing brewery market.

Take Weissbier, for instance, made from wheat by Denison’s Brewing company.This Bavarian-style beer has a light and low aftertaste to quench the craving. On the other hand, Meade by Applewood is the type of buzz that goes down well for a kick start with its 20% alcohol content.

Quebec’s McAuslan Brewery is among top Brewers recording up 0074o $20 million annual beer sales. On the other hand, Ontario Craft Brewers boasts of more than 60 beers made of fresh, natural ingredients to very high standards.One of the qualities that define Ontario Craft Brewers is an effort to maintain the tradition of care and craftsmanship.

Nonetheless, if anyone understands the Canadian beer market best, it is Eli Gershkovitch, the CEO Steamworks Group of Companies (https://about.me/eligershkovitch). Eli opened the Steamworks Brew Pub in 1995, with a sitting capacity of 184. Today, the sitting capacity has expanded to 754.This expansion has caused a contagious growth effect to his Gastown location, as witnessed his sponsorship of several events in the town.

The growth of Eli Gershkovitch’s and his Steam Works Brewery was cemented by the opening of a fully-fledged brewery in 2013. The Steamworks brewery has a 40,000-hectolitre capacity. Revenues are over 50% higher and the growth is set to get better if the expansions seen the past are anything to go by. Today, Steam Works products are available in several Canadian provinces and have made a mark in at least 14 U.S states. Other countries where Eli Gershkovitch’s crafted beers have made a mark include Hong Kong, Germany, Austria, Italy, and Switzerland.

Gershkovitch’s, a licensed pilot seems unhindered by hurdles in reaching his goals. The brewer, a fun loving pilot who often flies one of his two planes, understands that growth brings with it several responsibilities.He notes marketing and packaging as some of the essential aspects of brewing he has to deal with on a daily basis.

Canadian crafted beers come in several flavors, tastes, and alcoholic content variation.They have made a mark in the world for use of selective ingredients. No doubt this is an industry to watch.