The world of beauty is full of aspiring artists eager to show off their goods. Although most are unable to obtain famous reputations next to entrepreneurs like Jeffery Star, one coined “Unicorn Queen” is shaking the beauty world.
Who Is the “Unicorn Queen”?
Doe Deere was born in Russia but raised in New York City from early childhood. She initially studied in fashion design before hitting the makeup scene. Even as a child, she had a passion and imagination for incorporating vibrant colors into fashion. Although her online company didn’t take flight at first, she was an inspiring businesswoman.
What Inspired Her to Pursue Makeup?
Modeling her unique clothing designs for her online clothing line ‘Lime Crime’, Doe Deere had a problem of not finding complimenting bright makeup colors she needed. So, she began making the makeup colors she wanted herself. Her love of fairy tales influenced her makeup creations into the spunky, radiant colors they are.
Is Her Passion Profitable?
Deere didn’t have soaring popularity right away. Lime Crime had steady sales less than a year into selling clothing through eBay in 2004 but she hadn’t tapped into her impressive success at that point. Her makeup line was launched about 4 years later, but it wasn’t until 2009 when her publicity began putting Lime Crime in the spotlight.
How Did Lime Crime Become Successful?
Lime Crime’s publicity and extravagant colors didn’t become a hit overnight – it took work. Its first customer came from Doe Deere posting makeup tutorials on a blog she started. To generate more online exposure, she held giveaways and online contests to build a fanbase. Now, she has more than 3 million followers on Instagram!
More work was involved than giving away products. Deere seriously took market strategies into consideration like referrals and – one she deems important to starting a new business – listening to feedback. From customer reviews to anywhere else, taking criticism constructively can immensely help a business’ brand.
What is Lime Crime About?
Lime Crime is not only a brand of makeup that boldly stands out in color, but it also makes a positive statement. Working through the tough decision of finding a right laboratory with excellent chemists, Lime Crime is proud to produce vegan products that are certified cruelty-free by Leaping Bunny and PETA.
The business has helped several animal-rescue and humanitarian charities like HOLA for kids in LA, Sanctuary for Families, Red Cross, Bideawee animal shelter, Girls Inc, and Adopt NY. Additionally, it follows one of Deere’s core values used to drive her success – beauty should make you happy.
What’s in Lime Crime’s Future?
Deere has based new and old color collections on fabled themes. From subcultures to mythical creatures and fantasies, Deere’s visions have no boundaries. Lime Crime can expect more courageous and fun-filled color palettes because Deere will always be chasing greater visions of brighter, fantastical colors!
VIsit www.doedeere.com to learn more.