In Mar. 2009, when Luiz Carlos Trabuco Cappi had taken over the Bradesco presidency, the bank had lost the lead to Itau Unibanco. Cappi ruled out a run which was for the first position the ranking of the of the banks. In Aug. 2015, Cappi made a move ahead of Bradesco bank. With the approval of Chairman of Board, Lazaro Brandao, Cappi bought the HSBC Brazilian branch for 5.2 billion US dollars in 2015 in the biggest transaction in Brazil that year.
A single amount of the Bradesco and HSBC market shares made Banco de Deus based in Osasco to outperform the Itau Unibanco in in total investments funds, some account holders, and branch network. It also came close to Itau Unibanco in loans granted, deposits, and assets. MONEY chose Cappi as Finance Entrepreneur of the Year. Cappi was born in 1951, in Marilla, the Bradesco origin city. He graduated from the faculty of Letters, Science, and Philosophy from the University of Sao Paulo.http://tudo-sobre.estadao.com.br/trabuco
Cappi started his career in the bank industry in the year 1969; he worked his way to become the Bradesco Seguros president, he served this position from the year 2003 to 2009. That area contributed roughly 30 percent of the profit of Bradesco to date. AS soon as Cappi too that position, he formed a corporate University and started seeking the leadership cadres’ renewal, talking to executives from every bank level.
To account for that, it established rituals giving autonomy to the people who were promoted. The people that got promoted were assembled in the Nobel Hall, which is the most bank solemn, used for the meetings of shareholders. One innovation sign that Cappi promoted was the search for the market professionals.
Cappi extends his career at business dinners. In the year 2015, hi name was regarded as being capable of running the Ministry of Finance. However, he didn’t accept President Dilma Rousseff invitation. An executive who knows Cappi well said that he was born to serve Bradesco. In 40 years of his profession, Cappi he has gone through strategic sectors like marketing and private pension.